Digital Marketing Essentials

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If you let us market your website…

We will PAY first class developers to rebuild it for you!

Website development isn’t free… as I’m sure you know… and it will cost us money to rebuild your site.

So why would we do this?

Our thought process is simple:

Your current site needs some work, and you know this.

We think you’ve been avoiding updating your site because you don’t have the time to fix it… and you view it as an expense.

You view a website as something that takes money OUT of your pocket.

A website should be something that puts money IN your pocket! 

You probably think your money is far better spent on marketing your company… to your prospects… stakeholders… investors… whomever moves your business forward.

And we agree!

So here’s our proposal…

We will take the burden of website development completely off your plate because we want your digital marketing business.

We will pay a series of top notch developers to redesign your site with YOUR goals in mind.  You get to choose from over 100 templates that serve as a starting point, and we’ll add in your messaging… your branding… your voice so you put your best foot forward.

Now why on earth would we do all this?

Lets be clear.  We’re a marketing company.  Our mandate is to get your message in front of your targets at the moment they have their wallets out ready to buy… And help them make the decision to buy from YOU.

If you were getting $2 back for every $1 you spent marketing your website, how much would you spend?

The answer we usually get is ‘The sky is the limit’.

Our interests are aligned with yours because we get paid for results…but we can’t do that effectively unless you have a good online presence.

Sound interesting?  We hope so!
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Perfect!  We’re so happy you’re on board!

But people usually ask: So what’s the cost?

Well… you’re thinking about this the wrong way… WE are taking care of the costs.  So what you should really be asking is:

How much do I want to spend promoting my business?

How much to spend to market your business?

According to Forbes.com – (full article here) firms spend at least 11.4% of their firm’s revenues on marketing.  Now we’re not sure how that translates to you and your competitive marketplace, but it’s a good place to start.

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But you don’t know anything about our business, our competitors, our challenges?  How can you market it for us? 

You’re absolutely right!

So let’s step back a minute and explain our initial process.

Step 1

We will start by taking a look at what your competition is doing in YOUR marketplace… no speculation… no guesses… just the actual online environment you’re operating in.

How exactly do we do that?

Our analysis software is plugged directly into the most popular social networks.  We use publicly available information to analyze their website and evaluate what your competition is doing on their social networks and compare it to your current online efforts.

By the way… don’t worry about your competitors catching wind that WE are checking up on them… they won’t know we’ve looked because all the information is publicly available (and it’s us looking anyways, not you).

Step 2

Give us 20 minutes of your time, and we’ll outline EXACTLY what your competitors are doing on their website and on the most popular social networks including Facebook, Twitter, LinkedIn, GooglePlus, YouTube and Instagram.

Step 3

We give you suggestions on how to catch up / defend against / blow them out of the water!

Step 4

You get to keep the report.  No obligation!  Seriously!

Step 5

IF you decide you like what you hear, and you want to do something about it… we’ll redesign your site to be mobile friendly, easy to update, and built to drive your success!

You pick the look and feel and to make life easier we’ll work together on the content… we will even keep it up to date so long as you’re with us!  Then we’ll work on a marketing plan to make sure your new site gets the traffic it deserves.

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Here is our full process:

For all of our customers, we carefully review your current situation… your competitive environment… and make recommendations based on facts.

Step 1: Your Website Review

We take a look at your existing website and review it for the basics.

1. How easy is it to navigate?
2. How does it look when viewed on a mobile device?
3. Does it have any kind of methods to track visitors?
4. How often is it updated?
5. How easy is it to update?
6. Does it have all the required programming and setup so the computers at Google know what your site is all about?

Step 2: Competitive Environment

No matter what market you are in, you have competitors.  We review them too!

We take a look a what they are doing online:

1. How are they communicating on their site?
2. How are they communicating on Social Media?
3. Do they have lots of fans and followers?
4. What are they doing that you are not?
5. What are they not doing that you could be doing better?

Step 3: Strategy For Success

What does success look like to you?

We help you come up with a strategy defining your long term goals and how you will measure success.  We base all recommendations on what successes are important to you.

Step 4: Where We Can Improve

We review and work with your current successes, and identify areas of opportunity.

We work with big changes that will make a difference in the long term.  Your website should be an ever-changing and evolving tool that brings you business.

Step 5: User Experience

Don’t guess what people are doing on your site.  Know!

We have great tools that track user behavior right down to the areas on your screen where they have clicked.  We can even review the entire journey any one user takes through your site!  This will help with user interaction issues and how easy your site is to use.

Step 6: Experimentation and A/B Testing

Your site should not be static.  People change… new ways to view your website are launched every year… and your products and services evolve over time.

Each market has its own users.  What works for one market, may not work for another.

The best way to keep on top of the latest trends is to constantly test new ideas and to implement new winning strategies.

Step 7: Transferring the Winners

Our final step is to help you transfer the winning campaigns… text… ideas… strategies that have been proven and tested online to the other parts of your marketing.

Nothing happens in a vacuum.  We will test and retest until you have an approach that works.

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What will you learn when you get our free, no obligation report? 

We’ll send you a 100 PAGE REPORT comparing your online presence with 4 of your top competitors.

Have you ever wondered…

1. If your competition even has an online presence?
2. Do they have a presence on Twitter, Facebook, LinkedIn, Google Plus, YouTube or Instagram?
3. How many followers do they have on the different social networks?
4. Is the number of followers, or shrinking?
5. How often do they post, and to which networks?
6. Do their followers engage with the posts?
7. Are they posting status updates, links to their site, or photos?
8. What day of the week is the best for posting?
9. What do their profiles say about their company for each social network?
10. What is the status of their website?  Is it up to date?

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Your website can be many things… a place to communicate… a digital storefront… a place to build trust.

We feel the greatest advantage of a well built site is it can level the playing field in your industry.  It doesn’t matter how small or large your company is… YOU can afford a great looking site that makes people want to learn more about you and your products.

Your out-of-date site says just as much as the words you’ve written on it.

Your website can be:

• A place to sell your products.
• A place to offer your services.
• A place to communicate your message.
• A place to demonstrate creativity.
• A place to demonstrate capability.
• A place to level the playing field.
• A place to outshine your competitors.
• A place to demonstrate your logic.
• A place to raise value.
• A place to control your image.
• A vehicle for prospects and customers to find you.
• A place to answer questions.
• A place to connect with your customers.
• A place to update your audience.
• A place to show off your personality.
• A highlight reel.
• A place to brag.
• A place to build trust.
• A place to communicate messages confidentially.
• A place to coordinate.
• A place to get feedback
• A place to test new products
• A place to be found wherever people are looking.
• A place to conduct surveys.
• A place to keep current.
• A place to generate leads.
• A place to establish credentials.
• A place to establish your market.
• A place to show off your talents.
• A place to say something.
• A place to do something.
• A place to share something.
• A place to entertain.
• A place to influence.
• A place to facilitate.
• A place to save you time.
• A place to save you money.
• A place to delegate.
• A place to automate.
• A place to add value to others.
• A place to become more efficient.
• A place to avoid lineups.
• A place where dreams come true.
• A place to move the dial.
• A place to gain perspective.
• A place where you are only limited by your imagination.
• A place to benefit visitors.
• A place to reduce administration.
• A place to inform.
• A place to promote.
• A place to access.
• A place for discovery.
• A place for learning.
• A place for education.
• A place for results.
• A place for tracking.
• A place for accountability.
• A place for management.
• A place to reduce frustration.
• A place of joy.
• A place of quality.
• A place for projects.
• A place for community.
• A place for philanthropy.
• A place for donations.
• A place to raise money.
• A place for history.
• A place for family.
• A place to save time.
• A place to save money.
• A place to convert visitors into prospects.
• A bridge to you.
• A place to attract employees.
• A place to encourage investment.
• A place to make a good first impression.
• A level playing field.
• A place that’s always accessible – 24 hours a day – 7 days a week – 365 days a year
• A place to improve customer service.
• A place to compete.
• A tool to promote your business
• A member of your sales team.
• A member of your marketing team.
• A place that is so much more than ‘just a website’.

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What Are The Next Steps?

Tell us who your competitors are, and we’ll send you a 100+ PAGE REPORT with no obligation comparing your online presence with theirs (which includes what they are doing on Facebook, Twitter, LinkedIn, Google Plus and Instagram AND a website analysis).

If you like what you hear… we’ll pay to BUILD YOU A SITE, keep it up to date, and promote it like crazy to your target market.

That’s it.  Send us those sites and we’ll be back in touch.  Thanks!

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For a Free Consultation, call TOLL FREE 1.888.566.2577

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