Conversion Optimization

TESTING INTELLIGENTLY AND CONTINUALLY TO IMPROVE CONVERSION RATES

Conversion Funnel Optimization

Tracking leads from click to close is the best way to improve your PPC account performance. We use tried and true practices to thoroughly test every aspect of your Conversion Funnel, starting with what matters most. What is that? We let the data decide using an ongoing, iterative approach with the best tools and the expertise you need. Don’t just guess your user’s intent–know it with conversion funnel optimization.

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Discover Valuable
Visitor Segments

Our first goal is to discover your most valuable visitor segments and learn what changes impact their behavior.

We focus on segmentation strategies that allow you to learn who matters most to your business and which changes impact their behavior. This segmentation strategy allows you to progress towards personalization so that as you learn about your customers you can give them a targeted personalized unique visitor experiences.

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Test Everything to
Learn What Matters

Next, we test everything to learn what matters most – layouts, elements, designs, creative, copy, content, etc.

We test everything so we can learn exactly what really matters. We test layouts, groups of elements and individual elements, backgrounds, images, graphics, text, headlines, copy, messaging, colors, layouts, alignment, size, placement, forms, promotions, pricing, pop ups, etc. Nothing should go untested so over time we try to test it

optimize

Optimize the
Three Fs

Our goal in Conversion Rate Optimization is to optimize the three F’s – the First Impression, the Flow, and the Funnel.

We test where the visitor has a first impression of the site, including both landing pages and other potential entry points like Sitelinks. We also make recommendations on how to improve the flow of pages beyond the landing page. Finally we review funnel pages because we know the most valuable changes are those that happen further along the purchase funnel.

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Test
Continually

We want to test all the time using a disciplined approach.

We making testing an ongoing habit. We use iteration as a key part of our methodology and iteration can only happen through continual testing. When testing is constant you can keep up with the evolving visitor expectations and keep your site fresh and fully optimized. With continuous testing you’ll get better results at a better price all the time.

matters

Let the Data Decide
What Matters

Testing is the best data driven way to learn what matters, increase conversions, and increase revenue per visitor.

Testing is the best data-driven way to make decisions. You’ve probably heard the phrase “Correlation isn’t Causation.” Most data sets are correlative data, but with testing you move away from correlative data into causal data sets because you get to see exactly how the changes you make cause a change in other metrics. With testing we use data and Analytics to learn what matters and increase conversion and revenue.

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Use The
Best Tools

We use advanced testing tools for our Conversion Rate Optimization, including analytics, clickmaps and heatmaps, keyword spying, and more.

Testing tools alone don’t create success. While they can make your life easier, what matters more is how you use the tools to improve ROI. This is why we combine tools with testing and data analysis. This helps us think about testing differently then most companies and it gives us a proven framework for knowing how to constantly improve.

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Landing Pages

Learn How Landing Pages Can Increase Your Conversions

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The first impression the user has of your brand after clicking an ad is your Landing Page. What does your landing page say about your company? Is it direct, easy-to-read, and show the user that you provide exactly what they’re looking for? We build custom, conversion-optimized PPC-specific landing pages for our client to make sure your users know exactly what they’re getting and exactly what to do next.

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Focus on Conversions

With a regular web page your goal is to showcase your products and services with links to other pages, navigation, social buttons, newsletter signups, and maybe a shopping cart too. Web sites have to do a lot of different tasks.

We build custom landing pages that are specifically and narrowly targeted to exactly what your users are looking for, with a direct headline, brief summaries of your unique selling points, and a clear call-to-action. We make sure forms and phone numbers stand out and let the visitor know exactly what to do next, and we test new ideas regularly, which is the key to Conversion Rate Optimization.

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Design and Layout

Along with focusing on conversions, we build single-purpose landing pages that are specially and individually designed for your business. using modern, professional, and attractive design principles..

We work with you to ensure that our landing pages match your existing branding and layout, and we build them without having to interfere with your existing site. That means your main site and SEO efforts are completely separate and unaffected–although we have found that some clients like our conversion-focused landing pages so much that they’ve redesigned their site to match our layouts!

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A/B Multivariate Testing

Find Out How Smart A/B Testing Can Improve Your Paid Search Results

A/B Multivariate Testing

When it comes to landing pages and other elements of PPC advertising, you need more than just a great design. Sometimes the best looking page isn’t the best converting, and the only way to know for sure is with regular multivariate A/B Testing, which means knowing what to test to make the biggest differences, and how to conduct those tests to get better results over time.

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A/B Multivariate Testing

When we build custom Landing Pages for our clients’ Paid Search campaigns, we follow tried and tested design principles to drive conversions.
Still, we don’t always know exactly which layouts, which headlines, or which calls to action are going to be most effective. Sometimes the best looking pages convert worse, or one feature image performs better than another. Our goal is to set ego aside and let the data tell us what to do through Conversion Rate Optimization and A/B testing!

The real secret to increasing conversions with landing pages is the ability to regularly try new ideas, new offers, and new designs.
Because they’re separate from your main web site, landing pages can be edited much more quickly. While making changes to a main website can often take months, we can usually turn around a new landing page test in under a week.

Here’s how our A/B testing process works:

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