BERT Algorithm Update – October 2019

October 30, 2019 / by Dave Burnett

Google’s Answer to Voice Search Google just announced one of the biggest leaps forward in the history of Search:  The BERT Algorithm update. Not the lovable Sesame Street character but a machine learning, natural language processing, resource heavy addition to the search family of algorithms. Why do I say...

Who Do Your Customers Follow


August 27, 2019 / by Dave Burnett

WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...

How Is AI Improving

AI Is Dumb… For Now.

September 17, 2018 / by Dave Burnett

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...

How To Build Customer Loyalty

How To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory

June 5, 2018 / by Dave Burnett

The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...

PPC Agency Likes

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured...