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In-House SEO

When Your In-House SEO Isn’t Enough & What to Do About It 

June 18, 2020 / by Dave Burnett

Is there anything more frustrating than seeing your organic traffic drop off a cliff, and you don’t know why? If you’re doing any of your marketing or site optimization yourself, there’s a good chance that you have in-house SEO working on your campaigns. This could be a single person...

Bot To Bot Marketing

Bot-to-Bot Marketing: What It Means for Marketing Today

June 11, 2020 / by Dave Burnett

Is there anything crazier than the thought that ‘Have your people call my people’ might one day soon become ‘Our bots have it sorted out already’? Marketing has changed drastically in the last ten years as our relationship with the internet has changed, new platforms have become available, and...

Waste Money Image

How to Steal Your Competition’s Best PPC Keywords

June 4, 2020 / by Dave Burnett

Is there anything more frustrating then wasting money by showing your ads to the wrong audience, and having them click on them? Choosing the best PPC keywords will help you reach the right audience who has the exact level of intent you need to help drive conversions. This sounds...

Landing Page

5 Surefire Strategies to Improve Your Landing Page 

May 28, 2020 / by Dave Burnett

Would it surprise you to learn not all landing pages are created equal? Landing pages are created with the sole intention of delivering users from the first point of contact– which is often an ad, a social media post, or a search result– to the point where they’re ready...

US_One_Cent

OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?  Is that possible?  We hear complaints on a daily basis how much the cost of digital advertising has gone up.  Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?  Those good...