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Beginners Guide To Google AdWords

August 1, 2016 / by Dave Burnett

Google AdWords is Google’s advertising service that allows you to advertise your website on a SERP. Since Google is one of the biggest search engine networks, it is understandable why one would want to use a paid service to rank well on it. Businesses tend to make $2 on...

Guide to the 2016 Social Marketing Landscape

July 18, 2016 / by Dave Burnett

2015 was an insane and brilliant year for social marketers. We saw lots of new technologies and trends, some of which stayed and a few sizzled out. This year is no different; there are a ton of new trends on the horizon. As social media marketers, we cannot afford...

11 Things You Can Do to Improve Your Landing Page

July 11, 2016 / by Dave Burnett

A landing page is the first direct interaction between a prospect and your business. Ads and promotional campaigns direct interested customers towards dedicated landing pages. It is the perfect opportunity to turn a prospect into a definite lead. You can only convert successfully if you have crafted a great...

Data Overload? Why You Should Have a Data Driven Approach

June 27, 2016 / by Dave Burnett

According to a report by Gartner, 69% marketers expect their every decision to be motivated by data and analytics by the year 2017. But the question is, how do you make sense of the huge amount of data which is coming in? Although the business world is by no means...

The PPC Guide You’ve Been Waiting For

June 20, 2016 / by Dave Burnett

PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales.  This quick PPC guide will give you a short overview to get you started on the path to...