SUBSCRIBE TO OUR BLOG

Dave Burnett

I help people make more money online.

Over the years I’ve had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.

Now I’m helping great marketers turn their products and services into sustainable online businesses.

How can I help you?

See author's posts

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...

How To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory

June 5, 2018 / by Dave Burnett

The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC The truth is that it’s hard not to be lured...

How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks

July 6, 2017 / by Dave Burnett

So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...

The Ecommerce Retail Apocalypse Is Coming, What You Can Do About It

June 21, 2017 / by Dave Burnett

In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only...