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visual content

How to Best Use Visual Content

October 17, 2016 / by Dave Burnett

Be it photos, video clips or any other visual medium, the more appealing it is, the better it engages us. As human beings, throughout the evolutionary scale, we’ve been drawn to visual content. If you aren’t already making extensive use of visual content in your posts and other digital...

Content Marketing

Beginners Guide to Online Content Marketing

October 3, 2016 / by Dave Burnett

A smart business which likes to keep up with the times understands how traditional forms of marketing are being taken over by digital content marketing. And how important it is to cater to the needs of today’s customers. What is Content Marketing Anyway? Devising specific strategies to market your...

The Impact of Using Pinterest For Lead Generation

September 26, 2016 / by Dave Burnett

Nowadays social media platforms are aplenty, choosing the one (or a few depending on your need) most appropriate for your online marketing campaigns is a tough challenge. Other than the usual big boys, Facebook, Twitter, and Instagram, there is another platform which seems to be getting a lot of...

A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...

The Impact of Using YouTube For Traffic Generation

August 25, 2016 / by Dave Burnett

Is YouTube important? The short answer is yes, absolutely! Today, online videos are a necessity and a key area which marketers need to focus on. According to a recent research, spending on online video alone is projected to grow 21% every year until 2019. However, the question on everyone’s...