How To Build Customer Loyalty

How To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory

June 5, 2018 / by Dave Burnett

The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...

PPC Agency Likes

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured...

Lead Generation Gated Content

How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks

July 6, 2017 / by Dave Burnett

So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...

Retail eCommerce Plan

The Ecommerce Retail Apocalypse Is Coming, What You Can Do About It

June 21, 2017 / by Dave Burnett

In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only...

Google ecommerce AdWords ROI

9 Adwords Tips Our Experts Use For Explosive Growth In Ecommerce

June 16, 2017 / by Dave Burnett

(9 minute read) As of today, more than 1 MILLION businesses are using Google AdWords. But let’s be fully honest – how many of those businesses are actually using AdWords to its full potential?   Unfortunately, your average business is probably doing one of the following on their AdWords...