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Data Never Sleeps 2.0

October 10, 2014 / by Dave Burnett

Data Never Sleeps 2.0   Data is being created every day without us even noticing it. Given how much information is floating around these days, it’s tempting to talk about big data only in terms of size. Big data describes the massive avalanche of digital activity pulsating through cables...

Twitter Action Plan For Business

/ by Dave Burnett

Twitter Action Plan For Business   Is your company benefiting from Twitter? Have you considered setting up Twitter profile to boost your brand’s visibility? Millions use Twitter daily to discuss everything from news to businesses. The rapid growth in social participation offers significant opportunities for small and medium-sized businesses...

How Do Millennials View Brands

October 7, 2014 / by Dave Burnett

To gain insight into how Millennials (18-33 years of age) view brands and their thoughts on brand loyalty, Adroit Digital conducted a study to ask Millennials how they think about brands compared to how their parents think about them, and how brands can gain their future loyalty. Some key...

How Do You Teach Social Media Etiquette

/ by Dave Burnett

According to the latest research, 73 percent of online adults actively use social media. While this trend of using social media as a communication tool is widely expected to continue and indeed keep evolving in the months and years ahead, there are some guidelines you should follow. Social media...