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Google Grants Explained Like Never Before

April 3, 2017 / by Dave Burnett

Non-profit organizations are working hard to change the world. Google can help them get closer to their noble goals. Through their help, charity organizations and nonprofits can get more volunteers, donations and visibility. That’s a direct result of sharing your message with those who are highly likely to engage...

The Impact of Using Google+ For Lead Generation

March 27, 2017 / by Dave Burnett

Google+ gets a lot of flak from a lot of people. This is somewhat undeserved and definitely unfair, the social network didn’t exactly turn out to be as successful as the developers expected it to be but it still deserves a place in your social media marketing strategy book....

Should You Let Your SEO Company Do Whatever They Wish?

March 20, 2017 / by Dave Burnett

You may have come across a number of online businesses that blindly invest their trust in SEO companies, only to see their websites crumbling to the ground, most likely due to underhand SEO techniques. There are many companies today, particularly startups, which fall prey to SEO companies promising them...

Beginners Guide To PPC (Pay Per Click)

March 13, 2017 / by Dave Burnett

PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales. In contrast to, say, SEO (search engine optimization), PPC marketing is a great way to zero-in on your ideal...

12 Things eCommerce Businesses Can Do to Earn Customers- Part I

March 6, 2017 / by Dave Burnett

Without a steady stream of customers, no business can expect to grow or remain competitive in their respective industry. And, no matter how innovative or ground-breaking the product or service is, one cannot expect to get too far without an impressive customer base. You’ve done all the market research...