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Content Marketing

Beginners Guide to Online Content Marketing

October 3, 2016 / by Dave Burnett

A smart business which likes to keep up with the times understands how traditional forms of marketing are being taken over by digital content marketing. And how important it is to cater to the needs of today’s customers. What is Content Marketing Anyway? Devising specific strategies to market your...

The Impact of Using Pinterest For Lead Generation

September 26, 2016 / by Dave Burnett

Nowadays social media platforms are aplenty, choosing the one (or a few depending on your need) most appropriate for your online marketing campaigns is a tough challenge. Other than the usual big boys, Facebook, Twitter, and Instagram, there is another platform which seems to be getting a lot of...

A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...

The Impact of Using YouTube For Traffic Generation

August 25, 2016 / by Dave Burnett

Is YouTube important? The short answer is yes, absolutely! Today, online videos are a necessity and a key area which marketers need to focus on. According to a recent research, spending on online video alone is projected to grow 21% every year until 2019. However, the question on everyone’s...

Beginners Guide To Email Marketing

August 22, 2016 / by Dave Burnett

Times have changed – gone are the days of having people going from door to door passing along messages. Letters are almost non-existent, unless it’s to do with official office communication. Messages today have been replaced by likes, status updates and tweets. However, emails haven’t exactly gone out of...