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5 Ways to Find the Right Target Keywords 7

5 Ways to Find the Right Target Keywords

December 4, 2020 / by Marketing Team

If we were to choose one component that can make or break an SEO strategy, it would have to be keyword research. Despite this many marketers, SEO’s, and writers alike believe that finding target keywords and phrases should be done either once a year or when you run out...

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US_One_Cent

OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?  Is that possible?  We hear complaints on a daily basis how much the cost of digital advertising has gone up.  Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?  Those good...

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Who Do Your Customers Follow

MICROSOFT ADS VS. GOOGLE ADS

August 27, 2019 / by Dave Burnett

WOULD YOU LIKE TO SAVE 50%? Last week I had a revelation. When looking at cost per conversion for one of our clients, Microsoft Ads (formerly Bing Ads) was WAY cheaper than Google Ads (formerly Google AdWords). They were getting a 50% cost savings per conversion, yet they only...

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PPC Agency Likes

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured...

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Lead Generation Gated Content

How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks

July 6, 2017 / by Dave Burnett

So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...

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