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Bot To Bot Marketing

Bot-to-Bot Marketing: What It Means for Marketing Today

June 11, 2020 / by Dave Burnett

Is there anything crazier than the thought that ‘Have your people call my people’ might one day soon become ‘Our bots have it sorted out already’? Marketing has changed drastically in the last ten years as our relationship with the internet has changed, new platforms have become available, and...

Landing Page

5 Surefire Strategies to Improve Your Landing Page 

May 28, 2020 / by Dave Burnett

Would it surprise you to learn not all landing pages are created equal? Landing pages are created with the sole intention of delivering users from the first point of contact– which is often an ad, a social media post, or a search result– to the point where they’re ready...

US_One_Cent

OCC – The Elusive One Cent Click

May 14, 2020 / by Dave Burnett

A one cent click?  Is that possible?  We hear complaints on a daily basis how much the cost of digital advertising has gone up.  Remember when you could be profitable in your niche simply by putting some keywords into Google Ads and making a boatload of cash?  Those good...

Recession

Where To Market In A Recession

April 20, 2020 / by Dave Burnett

This is the fifth downturn in my lifetime and it sure is scary out there. The stock market is a roller coaster with record losses. Events are cancelled. School is cancelled. There are even government travel bans. These restrictions are being put in place with good reason! COVID-19 is...

LinkedIn Your Audience

LinkedIn Paid Ads for Prospecting and Lead Generation

November 21, 2019 / by Marketing Team

LinkedIn Paid Ads: Target Your Audience on LinkedIn. You should use LinkedIn Paid Ads to target your audience.  In fact, the latest stats according to LinkedIn is there are more than half a billion professionals worldwide who gather on LinkedIn to stay connected and informed, advance their careers, and...