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Generate More Leads with Customer Avatars

July 31, 2018 / by Dave Burnett

Who Else Wants to Pay Less for Leads? Generating More Leads with Customer Avatars Customer avatars or profiles are fictional representations of your ideal clients, and they’re essential marketing tools for anybody who wants to generate leads for less. Beyond that, avatars can also help you identify people who...

Targeting Messaging for a More Personal Customer Experience

July 17, 2018 / by Dave Burnett

Targeting Messaging for a More Personal Customer Experience One of the main purposes of the customer avatar is to determine what your ideal customer looks like so that you can keep that in mind when marketing to your leads, communicating with customers, and creating targeted messages. Along with helping...

Ideal Customer Insights

July 10, 2018 / by Dave Burnett

Important Questions that Can Provide Insights About Your Ideal Customers Creating an ideal customer profile, or Avatar is an important step when you want to get more leads and better-qualified leads while expending fewer resources. Here’s how it works: an avatar is a fictional representation of your ideal customer,...

How To Discover Your Ideal Client’s Pain Points and Values

July 3, 2018 / by Dave Burnett

Discovering Your Ideal Client’s Pain Points and Values How to get ideal customers and generate leads for less is all about knowing the right people to target, and that’s where customer Avatars can guide the way. An Avatar—also called a customer profile—is a representation of your ideal customer, which...

The Antivar – The Opposite of Your Ideal Customer Avatar

June 26, 2018 / by Dave Burnett

Creating an Antivar to Understand Who Your Ideal Customer Isn’t The purpose of the customer profile is to get a better idea of who your best customers are, but one thing that people sometimes overlook when talking about how to build an ideal customer profile is the importance of...