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Local Services Ads

Google Local Services Ads – Pay Per Lead – Not Pay Per Click

November 4, 2019 / by Marketing Team

Book Local Jobs And Grow Your Business Are Google Local Services Ads new to you?  Launched in 2017 in the US, and late 2018 in Canada, the ad platform is completely separate from the Google Ads (formerly Google AdWords) platform complete with it’s own set of bidding, targeting and...

Google Grants Explained Like Never Before

April 3, 2017 / by Dave Burnett

Non-profit organizations are working hard to change the world. Google can help them get closer to their noble goals. Through their help, charity organizations and nonprofits can get more volunteers, donations and visibility. That’s a direct result of sharing your message with those who are highly likely to engage...

Beginners Guide To PPC (Pay Per Click)

March 13, 2017 / by Dave Burnett

PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales. In contrast to, say, SEO (search engine optimization), PPC marketing is a great way to zero-in on your ideal...

SEO Versus PPC: Do You Need Them Both?

December 5, 2016 / by Dave Burnett

“Should I drive my competition into the ground using PPC (pay-per-click) ads or an SEO (search engine optimization) strategy, or both?” “Which one should I start with first?” “Is it a good idea to start both in parallel, hoping one of them will yield the results I am hoping...

A Beginner’s Guide to Facebook Advertising

September 12, 2016 / by Dave Burnett

Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads,...