How To Reduce Your Video Bounce Rate

How to Get Your Video to Rank on Page 1 — A Best Practices Guide

October 1, 2018 / by Dave Burnett

When it comes to being found on a search engine, page one or the first page is the most coveted position a piece of digital information can hold. For the vast majority of searches, a user rarely looks at more than the first page or first few links, so...

How To Set Explicit Social Media Management Boundaries

Factors To Consider When Outsourcing Your Social Media

August 28, 2018 / by Dave Burnett

Another month, another example of social media ineptitude at the highest levels. Our latest example comes from the sports world (a refreshing departure from the usual culprits in the political and entertainment realms), and it’s a bizarre one. In recent weeks, sports website The Ringer reported that Philadelphia 76ers...

The Impact of Using Google+ For Lead Generation

March 27, 2017 / by Dave Burnett

Google+ gets a lot of flak from a lot of people. This is somewhat undeserved and definitely unfair, the social network didn’t exactly turn out to be as successful as the developers expected it to be but it still deserves a place in your social media marketing strategy book....

The Impact Of Using Facebook For Lead Generation

February 27, 2017 / by Khalid Essam

The mobile and digital revolution has paved the way for social commerce. If you are a business or brand, social media platforms such as Facebook, Twitter, Instagram, Pinterest will undeniably fuel your marketing drive. These social channels help you build brand identity on a global level. There are numerous...

The Impact of Using Pinterest For Lead Generation

September 26, 2016 / by Dave Burnett

Nowadays social media platforms are aplenty, choosing the one (or a few depending on your need) most appropriate for your online marketing campaigns is a tough challenge. Other than the usual big boys, Facebook, Twitter, and Instagram, there is another platform which seems to be getting a lot of...