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SEO REPORTS: How to Gauge the Performance of Your SEO Company

February 20, 2017 / by Dave Burnett

You finally managed to seal the deal with an SEO company who is committed to boosting your search engine ranking. However, a few days and weeks pass by and you find yourself wondering if they are doing a good job of it. You’ve most likely cut the first few...

Beginners Guide To Marketing Your Physical Store Online

February 13, 2017 / by Dave Burnett

    It is no secret that one of the best ways to increase your sales is by getting more and more people to visit your retail store. But while you can market your ecommerce store online, can you do the same for your physical store? To answer your...

How Free Shipping Can Impact Your eCommerce Business

February 6, 2017 / by Dave Burnett

Offering free shipping on your online retail store is becoming increasingly popular and many eCommerce businesses, big and small, are capitalizing on the trend. The prospect of not paying additional shipping charges for goods purchased online is a very attractive proposition for consumers and they will be more than...

Beginners Guide To Landing Page Development

January 30, 2017 / by Khalid Essam

    What is a Landing Page? A landing page, as the name suggests, is a page you land on when you click on an online advertisement or result on a SERP (search engine results page). Good landing page development tends to focus primarily on two types of landing...

Email Marketing: How to Improve Your CTR

January 23, 2017 / by Dave Burnett

What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how...