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How Is AI Improving

AI Is Dumb… For Now.

September 17, 2018 / by admin

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...

How To Target Millennials

What Factors To Consider When Rebranding

September 10, 2018 / by admin

Everybody loves a shiny new logo. At some point in your organization’s future, there’s a very good chance that you’ll look to refresh your brand with a new look and feel, a renewed identity that helps you keep pace with competitors and stay relevant amongst your target clientele. You...

How To Fend Off False Charges

Why Marketing Needs To Be At The Boardroom Table

September 4, 2018 / by admin

How does that saying go—that those who can’t remember the past, are destined to repeat it. In the marketing world, it’s an adage that should be treated as professional gospel. Every year we’re regaled with stories of corporations making strategic decisions that might make sense on paper—especially from an...

How To Set Explicit Social Media Management Boundaries

Factors To Consider When Outsourcing Your Social Media

August 28, 2018 / by admin

Another month, another example of social media ineptitude at the highest levels. Our latest example comes from the sports world (a refreshing departure from the usual culprits in the political and entertainment realms), and it’s a bizarre one. In recent weeks, sports website The Ringer reported that Philadelphia 76ers...

Can AI Tell The Difference

Why AI is Dumb… For Now

August 21, 2018 / by admin

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...