How To Know Your Customers Better

Ideal Customer Insights

July 10, 2018 / by Dave Burnett

Important Questions that Can Provide Insights About Your Ideal Customers Creating an ideal customer profile, or Avatar is an important step when you want to get more leads and better-qualified leads while expending fewer resources. Here’s how it works: an avatar is a fictional representation of your ideal customer,...

What is an Avatar

How To Discover Your Ideal Client’s Pain Points and Values

July 3, 2018 / by Dave Burnett

Discovering Your Ideal Client’s Pain Points and Values How to get ideal customers and generate leads for less is all about knowing the right people to target, and that’s where customer Avatars can guide the way. An Avatar—also called a customer profile—is a representation of your ideal customer, which...

Antivar - What Brands

The Antivar – The Opposite of Your Ideal Customer Avatar

June 26, 2018 / by Dave Burnett

Creating an Antivar to Understand Who Your Ideal Customer Isn’t The purpose of the customer profile is to get a better idea of who your best customers are, but one thing that people sometimes overlook when talking about how to build an ideal customer profile is the importance of...

How To Divide Your Customer Base Into Segments

Building Stronger Marketing Messages Through Segmenting

June 19, 2018 / by Dave Burnett

Client profiles are a great way to look at important information about your best customers, and they can help you to target your marketing messages more effectively to the right people to generate leads for less. But in order to create the strongest messages that will resonate best with...

What Are Customer Avatars

Understand Your Ideal Client – Avatar

June 12, 2018 / by Dave Burnett

Developing Customer Avatars to Better Understand Your Ideal Client People in marketing often talk about things like customer Avatars and ideal customer profiles, but what do these terms mean and how can they help you generate leads for less? Customer avatars are representations of your best customers, and you...