How To Build Customer Loyalty

How To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory

June 5, 2018 / by Dave Burnett

The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact and pique their interest. Warm: Your customers know at least a little bit about your brand and are considering...

How To Get Repeat Customers

How To Convert Customers Into Clients Who Are Loyal Raving Fans

May 29, 2018 / by Dave Burnett

What is Converted Traffic? Conversion marketing is hot these days, and when we’re talking about the digital world, it’s easy to see why: a global marketplace and a vast increase in consumer choice makes for more competition and therefore more pressure to stand out in the marketplace in order...

How To Get Repeat Customers

How To Convert Leads Into Customers From Hot Traffic

May 22, 2018 / by Dave Burnett

What is Hot Traffic? If you’ve managed to draw people through from cold to warm and they’re heading into the “hot” phase of the journey, you can give yourself a pat on the back for carrying them this far. But don’t get too excited too fast — in many...

How To Target Warm Traffic

How To Generate Leads from Warm Traffic

May 14, 2018 / by Dave Burnett

 What is Warm Traffic? These days, the digital component of a business is becoming more and more crucial to success – and if you feel that you’re constantly struggling to boost traffic on your website or social pages, you’re not alone. Everyone wants to make a sale, but...

How To Generate Leads From Cold Traffic

How To Generate Leads from Cold Traffic

May 8, 2018 / by Dave Burnett

 What is Cold Traffic? Digital marketers everywhere are constantly looking for more traffic on their site in the hopes that some of the people who stop and hang out will get to the point of purchasing the good or service that you have to offer. The journey from...