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6: Real Time Data Driven Marketing with Deborah Holstein
Deborah Holstein has held marketing leadership roles in both B2B and B2C SaaS businesses large and small for over 15 years. She is one of a rare breed of “full stack marketers” with hands-on experience across the disciplines of awareness/story-telling, acquisition, content marketing, product and lifecycle marketing as well as in-product experience optimizations to improve upsell and retention. Currently the CMO of EverString, and recently the VP Marketing at Hightail — a creative collaboration solution for marketing and creative teams and she regularly contributes her marketing and leadership insights to a number of marketing and business publications.