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14: Listening To Your Audience with CMO Jerome Hiquet
Jerome Hiquet is the Chief Marketing Officer of Tough Mudder Inc. where he has full responsibility and direct accountability for the Sales, Marketing & Product Innovation Strategies on a global basis for Tough Mudder. He currently leads a staff of 60 employees in New York and London. Jerome is also former Vice President of Marketing, North America & Vice President of Marketing & Sales, Mexico for Club Med.