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10: Marketing On A Limited Budget with CMO Scott Ableman
Scott Ableman is a marketing executive and adviser for several companies in the digital marketing and media space. He has served as Chief Marketing Officer for both B2B and consumer marketing organizations — most recently The Teaching Company, which produces and markets The Great Courses. His marketing career began in the telecommunications industry in the 1990s, where he helped grow both MCI and Winstar to multi-$billion valuations, and then in the 2000s transitioned to the ecommerce world, where he has helped Network Solutions, Simplexity, and The Great Courses all join the list of the Internet’s top retailers.