Lead Generation

Discover the Secret to Getting More Leads at Less Cost

April 17, 2018 / by admin

Every business owner wants more leads. It’s a refrain we hear all the time in our business. ‘How will a digital marketing strategy generate new leads and grow my business?’ the budget-weary entrepreneur wonders. It’s an entirely relevant question. It’s also the wrong one to ask. Ask The Right...

Attention Arbitrage

Attention Arbitrage – Why You Should Care

March 18, 2018 / by admin

If there’s a precious commodity in the digital era, it’s not Bitcoin, a gold, diamonds, or a national currency. It’s attention. Every organization in the world with a product or service to sell is competing to capture the attention of their ideal clientele. The problem is those people buy...

Google Express – Wal-Mart & Google Partnership Could Threaten Small Businesses

January 29, 2018 / by admin

The Fight For Digital Shelf Space Remember the days when corporate rivals fought tooth and nail to out-compete each other, capture market share and put the other out of business? That’s still happening, but one development on the retail front is pointing to a new trend: symbiotic partnerships, in...

PPC Agency Likes

9 Simple Ways to Know It’s Time to Fire Your PPC Agency

July 13, 2017 / by Dave Burnett

There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured...

Lead Generation Gated Content

How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks

July 6, 2017 / by Dave Burnett

So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy...