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Building Stronger Marketing Messages Through Segmenting
June 19, 2018 / by adminClient profiles are a great way to look at important information about your best customers, and they can help you to target your marketing messages more effectively to the right people to generate leads for less. But in order to create the strongest messages that will resonate best with...
Understand Your Ideal Client – Avatar
June 12, 2018 / by adminDeveloping Customer Avatars to Better Understand Your Ideal Client People in marketing often talk about things like customer Avatars and ideal customer profiles, but what do these terms mean and how can they help you generate leads for less? Customer avatars are representations of your best customers, and you...
How To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory
June 5, 2018 / by adminHow To Set Goals, Define Your Audience, Use Great Messaging and Design The Customer Experience: The AOK GAME Theory The AOK Game Theory matrix describes the customer journey (or sales funnel) in terms of 4 key phases: Cold: Potential customers don’t know you, so you have to make contact...
How To Convert Customers Into Clients Who Are Loyal Raving Fans
May 29, 2018 / by adminWhat is Converted Traffic? Conversion marketing is hot these days, and when we’re talking about the digital world, it’s easy to see why: a global marketplace and a vast increase in consumer choice makes for more competition and therefore more pressure to stand out in the marketplace in order...
How To Convert Leads Into Customers From Hot Traffic
May 22, 2018 / by adminWhat is Hot Traffic? If you’ve managed to draw people through from cold to warm and they’re heading into the “hot” phase of the journey, you can give yourself a pat on the back for carrying them this far. But don’t get too excited too fast — in many...
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Building Stronger Marketing Messages Through Segmenting
June 19, 2018Understand Your Ideal Client – Avatar
June 12, 2018