Sears Canada

Is It Facebook… Or Is It Your Board?

May 1, 2018 / by Dave Burnett

How does that saying go—that those who can’t remember the past, are destined to repeat it. In the marketing world, it’s an adage that should be treated as professional gospel. Every year we’re regaled with stories of corporations making strategic decisions that might make sense on paper—especially from an...

Dont Leave Facebook Yet

Don’t Bail on Facebook – Thousands Pick Facebook Who Thought it Would Never Work for Them

April 24, 2018 / by Dave Burnett

If you’ve ever had a very tough week at the office, you can rest assured that it probably wasn’t nearly as awful as the time Facebook CEO Mark Zuckerberg has had over the past little while. The social media guru and his ubiquitous digital platform are currently under siege...

Lead Generation

Discover the Secret to Getting More Leads at Less Cost

April 17, 2018 / by Dave Burnett

Every business owner wants more leads. It’s a refrain we hear all the time in our business. ‘How will a digital marketing strategy generate new leads and grow my business?’ the budget-weary entrepreneur wonders. It’s an entirely relevant question. It’s also the wrong one to ask. Ask The Right...

Attention Arbitrage

Attention Arbitrage – Why You Should Care

March 18, 2018 / by Dave Burnett

If there’s a precious commodity in the digital era, it’s not Bitcoin, a gold, diamonds, or a national currency. It’s attention. Every organization in the world with a product or service to sell is competing to capture the attention of their ideal clientele. The problem is those people buy...

Google Express – Wal-Mart & Google Partnership Could Threaten Small Businesses

January 29, 2018 / by Dave Burnett

The Fight For Digital Shelf Space Remember the days when corporate rivals fought tooth and nail to out-compete each other, capture market share and put the other out of business? That’s still happening, but one development on the retail front is pointing to a new trend: symbiotic partnerships, in...